Campaign Planner- 0002 4779

  • Per Day
    £350 to £400
  • Location
    Greater London
  • Basis
    Contract

Campaign Planner – Contract until March 2020 – £350-400 a day Umbrella – Central London

My Client has released an exicitng opportunity to join their team in London on a contract basis.
Job Purpose

*

* Reporting to the Head of Media Strategy, the Campaign Planner supports in the strategic media planning of campaigns.
* Responsible for the detailed planning of marketing campaigns, using earned and paid opportunities
* Responsible for applying the principles of media planning, marketing and advertising, and using all available audience data to create audience focused campaign plans.
* Coordinate, track, optimise and evaluate campaigns.
* Facilitating communication with internal and external partners on key projects.

Key responsibilities and accountabilities

*

* Responsible for the implementation of partnerships across digital publishers for key campaigns.
* Line manage a Media Coordinator.
* Responsible for converting campaign strategy into clear and detailed campaign media plans, integrating paid, owned and earned into broader timelines.
* Ability to communicate plans to different stakeholders across Marketing, Creative and Digital Strategy and Publishing, both internal and external.
* Have an awareness and understanding of audience behaviours, putting the audience first and creating considered audience journeys.
* Liaise with Marketing and Creative to advise on creative marketing content to best suit the media campaign requirements.
* Support the Media Coordinator to ensure the right creative assets are delivered on time.
* Oversee the Media Coordinator in the buying of social and digital promotion.
* Liaises with broadcast partners to ensure integrated plans.
* Manage unavoidable late changes to campaigns.
* Responsible for monitoring campaign performance and optimising.
* Provide post campaign evaluations and reporting to enhance future campaign activity.
* Analyse and apply media research to provide audience focus to whole planning process.

Knowledge, skills, training and experience

*

* Significant experience in media planning working within an advertising, media or integrated marketing agency or in house.
* Experience of planning and buying social campaigns.
* Experience of defining, co-ordinating and communicating promotional strategy.
* Experience of managing interactions with senior managers.
* Knowledge of audience trends and ability to analyse data, interpret and apply media research.
* Knowledge of television / radio/digital audience planning and evaluation systems.
* PC literate, particularly with Powerpoint and Excel.
* Interest in and knowledge of television and digital content.

This position closes on Wednesday the 30th of October at 4pm.

To apply please send a up to date CV to Nikki at ngee@strgroup.co.uk

strgroup is acting as an Employment Business in relation to this vacancy.

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